OUR SERVICES
"The only way to be truly satisfied is to do what you believe is great work"
Steve Jobs
STRATEGIC PLANNING
“Strategy is a pattern in a stream of decisions”
Henry Mintzberg
Marketing Mix Communications will support you with strategic planning, critical to your business success. This involves vision, and outside-the-box thinking. We will support you to understand and agree where you are today, where you want to be tomorrow and what you need to do to realise the results you want to achieve. This is particularly relevant for those Irish companies who want to have the strategy in place to meet the challenges and opportunities presented by Brexit.
If you have a great product or service and you are not sure of the best approach to reach a new target audience or market, create and sustain customer loyalty, we can help you.
We offer a breadth of business experience and marketing support that will not easily be matched by others. For example, we offer in excess of twenty years’ experience, working both in Ireland and internationally: UK, EMEA and North America. We will identify where there are any gaps in your business planning or processes, quickly understand your market and its challenges. We are known for asking the right questions to get under the skin of your business, help you to shape your vision and create your business strategy for growth and profitability.
BRANDING
“A brand is the set of expectations, memories, stories and relationships that taken together, account for a customer’s decision to choose one product or service over another"
Seth Godin
Branding is one of the most important aspects of any business, small or large. An effective branding strategy will give you advantage in an increasingly competitive marketplace particularly with the challenges and opportunities presented by Brexit.
Marketing Mix Communications will work with you in telling your customers, who you are, what you stand for in terms of quality and reliability. We will reinforce what they can expect to receive from you and your products and/or services, whilst demonstrating how you differ from the competition.
We will help you to create and sustain marketplace advantage through brand and rebranding solutions.
We will produce a compelling case for what your brand does, who should buy your products and/or services and why.
We will write the copy and create the materials and/or digital tools to help track progress. Our approach is to put ourselves in your customers’ shoes, this means we always get it right.
BUSINESS DEVELOPMENT
"Customers do not buy products or services. They buy benefits”
David Ogilvy
Do you have a great company, product or service?
How good is your sales and marketing strategy?
Do you want to be more successful?
Are you set to meet the challenges and opportunities presented from international clients?
The measure of an effective sales and marketing strategy is how well it succeeds in influencing your customers' purchasing decisions. The better you understand it and how you influence it, the better your strategy will be.
Marketing Mix Communications will support you in your business development and in the creation of long-term value from markets, customers and relationships.
We will work with you in identifying opportunities to reach new customers, enter new markets to achieve long-term business growth and profitability.
We offer a wide range of support which includes market research, writing sales plans and responding to invitations to tender and framework agreements.
CONTENT CREATION
“Content builds relationships. Relationships are built on trust. Trust drives revenue”
Andrew Davis
The words you use in your company materials and social media channels have an important influence on the way your business, products and services are perceived. Marketing Mix Communications knows from experience, it is essential your customers and target audience have access to fresh, dynamic content in convenient and engaging ways across all platforms.
Our content services include:
Blogs and articles
Emails
Social media
Website content (making full use of keywords and search engine optimisation [SEO] to ensure you receive high holistic Google rankings)
Technical writing (data sheets, manuals)
Reports
Press releases
Promotional matter
Advertising
Our support includes strategy development, analysing your target audience, planning, search optimisation and social media visibility. We define and set goals to create and sustain effective content plans, tracking performance to understand and report on our impact, demonstrating RoI.
MENTORING
"The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves."
Steven Spielberg
Joan Pask is an experienced and highly skilled mentor. This encompasses individuals looking to start their own business through to supporting established businesses who are failing to reach their potential, to grow, scale up, change or diversify their business model alongside domestic companies who are looking to exporting and seek support in their export journey.
This includes coaching to develop capabilities and address specific performance challenges through to helping improve competencies, building self-confidence and exploring motivation, skills and thought processes.
Quickly building rapport and trust by listening, identifying/setting goals, through to instructing and developing capabilities alongside providing corrective feedback. Inspiring companies to achieve success that makes good business sense and generates excitement.
Joan imparts new knowledge, skills and attitudes by sharing her personal work experiences and asking thought provoking questions through to demonstrating effective behaviours and approaches.
She supports companies and individuals in the management of risk by helping avoid making mistakes, teaching them to take appropriate risk in their actions and projects.
Joan assists in writing new or improving existing business plans to ensure it is an effective roadmap, helping define business goals, strategies and financial projections to build and grow the business and be successful in making financial applications for funding.
INTRODUCTORY CONSULTATION - WITH OUR COMPLIMENTS
“The size of your success is dependent on the size of your thinking”
David J Schwartz
Looking to launch or grow your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any business move forward with small incremental changes, but building for the future in today’s rapidly evolving and challenging marketplace means taking bold chances and making insightful decisions.
Let us work with you to deliver the right message, to the right audience at the right time and make it happen.
We are very happy to meet with you to discuss your specific marketing needs. We do not charge for an initial consultation. We take this as our time to understand your business and your needs so that we have a clear understanding of what you want to achieve.